Lisa Desmond is a strategic growth driver skilled in creating and operationalizing a marketing vision for entrepreneurial tech businesses in startup, mid-sized, and Fortune 500 environments. Lisa is Beeps CMO and leads the company's Marketing and Communications functions.
Prior to Beep, Lisa was CMO of Virtustream, an enterprise-class cloud company and Dell Technologies business. Lisa was a part of the initial start-up team for Virtustream and played a key role in marketing and building brand equity for the company.
Lisa and her team led the effort to gain independent analyst recognition for Virtustream through successful year-over-year inclusions in both the Gartner Magic Quadrant for Infrastructure-as-a-Service as well as the Forrester Wave for Hosted Private Cloud and other key analyst reports.
Before Virtustream, Lisa was the Marketing Director of Adjoined Consulting, a US-based management consulting, technology and outsourcing firm targeting the global 2000 market. Adjoined was known as the fastest growing U.S.-based IT Services company from its inception through its acquisition by Kanbay in 2006. Lisa then became the Director of Marketing and Corporate Communications for Kanbay, which was subsequently acquired by Capgemini in 2007. Kanbay was integrated into the Capgemini Financial Services Strategic Business Unit and Lisa continued as Director of Marketing and Communications for the business.
Lisa holds a BA from Virginia Tech and enjoys mentoring and coaching entrepreneurs on marketing strategies for startup ventures.